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Sephora Partners with Lyft, Sending Shoppers to Stores

Beauty shoppers will have the chance to be ‘Delivered to Sephora’ in a custom-wrapped, Sephora-branded vehicle.

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By: Rachel Klemovitch

Assistant Editor

Sephora U.S. announced its first-ever “Delivered to Beauty” activation, in partnership with Lyft Media. This delivers beauty consumers in select cities across the U.S. to Sephora’s free-standing locations for the ultimate beauty offerings, expertise, and shopping experience. 

This activation is part of Sephora’s newest “Get Beauty from People Who Get Beauty” campaign, which champions the value of trusted and personalized expertise provided by Sephora for all beauty shoppers.

Zena Arnold, Chief Marketing Officer, Sephora U.S., said, 

“This exciting partnership with Lyft – and our campaign at-large – celebrates the magic of the Sephora shopping experience, unlike any other, and all that our shoppers have come to know, love, and expect from us.”

From July 7-10th, Sephora is “shipping people” to Sephora stores to connect beauty fans with trusted beauty experts and immerse themselves in the best of Sephora’s in-store offerings and prestige brands.

During the promotional period, beauty shoppers in New York City, Los Angeles, San Francisco, Chicago, and Seattle can be “Delivered to Beauty”, with Lyft ride credits ($20 off) to a participating store location.

In collaboration with Lyft Media, select vehicles will be custom wrapped with Sephora branding, transforming the journey into an extension of the beauty experience itself. 

Upon arrival in store, shoppers can receive expert guidance from Sephora Beauty Advisors, a personalized “skin scan,” plus exclusive product sampling and $10 off any order (over $50) at checkout.

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